We Are Fit
We Are Fit is a brand for our fellow modern woman - mothers, sisters, friends, confidants, rulebreakers, girl bosses - all gorgeously complex individuals and an endless source of inspiration! Our challenge was to communicate the message that: all bodies can carry a good person. We Are Fit strongly believes that everybody has the right to dress like they want and that everybody has the right to move.
Working with Yvonne Haveland we established a mint, pink and rose gold color scheme as well as mountainous textures to highlight the Scandinavian undertone in the brand. We solved the challenge of creating a fierce and authentic brand that resonates with ALL women, that is fashionable and sexy but athletic and iconic all at the same time.