Smith In House
Smith In House is a rich and warm book cafe and eatery in Canada that exudes confidence, pride, and comfort. Our challenge was to create a logo and identity that would be timeless, beautiful and work seamlessly across a wide assortment of products and services.
Working Jodiann Smith from Smith In House, we established a gold and teal color scheme as well as her desire to incorporate a Lion head symbol. It was important to avoid items like an owl or a book because Smith In House is also an eatery and food delivery service. We solved the challenge by finding a balance between masculine and feminine qualities in the illustration of our Lion's head and using typography to denote the character of the book cafe.