June Roses is an ornate Arabic florist brand from the United Arab Emirates that highlights the beauty and love of flowers and romance. Our challenge was to create a logo and identity that would be easily understood by those that spoke Arabic and those international clients that do not.
Working Lulwa Majed at June Roses we established a black and white color scheme as well as her desire to incorporate a heart symbol. Later in the project, we were able to incorporate the heart into patterns that were used to wrap her beautiful flowers. We solved the challenge by creating a flowing typographical mark using the heart as a dot and connecting the logo back to the collateral while imparting a universal message of love.