Core Allegro is a pilates and ballet brand with a modern and energetic twist. Our challenge was to create a logo, identity and social media presence that would help combine and communicate multiple disciplines to one of the most millennial populations in the world.
Working alongside Steve Roberts we established a black and red color scheme as well as the need to avoid industry cliches and created a design that could be used across a wide range of collateral items. We solved the challenge of creating a flowing iconic emblem that is both elegant and powerful, abstract yet recognizable. We paired the unique emblem with easy to read, modern and contrasting text, delivering a solution for every application imaginable.