Hiring a logo designer is easy. Hiring one who takes the time to listen to your end goals and create a logo that supports the vision can be a challenge. When interviewing designers, wait for the spark, that inspired moment when you feel like your “vision” is understood.“For me, the biggest difference between working hired vs. inspired is that inspired work gives me extra strength and clarity to move the design to the next level,” said Shane Wilson, creative director of Five Star Logo. more
An important element for any successful business is strong branding, and the most fundamental way to do this is with a company logo. We live in a visual world. Television, movies, billboards, and various signs throughout a city can attest to this. When consumers buy a product that they enjoy, they will likely have a visual recollection, most likely a logo. more
The first thing a customer or client sees when they look at your business isn’t your products or services it’s your logo. Your company’s logo is the very first identity people see when looking at your company. By looking at this simple piece of brand identity, consumers can draw a first impression of the company and what it stands for. For this reason, the humble logo stands at the centerpiece of any company’s brand image.